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(Business to Business)
term refers to the relationship between businesses that only offer goods or services
to other businesses, and not to private customers or individuals. While business-to-business
activity exists both online and offline, the acronym B2B has primarily been used
to describe the online variety. (see also B2C)
(Business to Consumer)
to a business that offers goods or services directly to the private consumer,
and not to businesses. A business to consumer merchant is usually a retail
based type of business that only provides services or products directly to the
individual. (see also B2B)
back end or back-end)
highly profitable product that is sold to customers who have already purchased
the lead product. Backending is also extremely
profitable because it builds on the relationship you have already established
with your customers.
term used to describe the amount or capacity of data transferring through a communications
channel. The amount of bandwidth often determines
the speed at which a website functions when the user clicks on links. This is
often expressed in kilobits per second (kbps).
ad (also called banner)
Banner ads are messages embedded in a website that link
to an advertiser. The ad content of the banner
can include text, images, or animation. Banner ads were originally valued and
sold based on the number of impressions they generated, but banners are now valued-based
depending on how many click-throughs they generate. A
traditional, full-size banner ad is 468 pixels wide and 60 pixels tall. There
are nine standard banner ad sizes and shapes, including the horizontal banner
and vertical-style Skyscraper banner ads.
The tendency of web visitors to ignore banner ads, even
when the ads contain information visitors are actively looking for.
A method in which advertisers work together and allow each
other to place their banner ad at the top of the other's website.
Often, this involves a network where participating sites display banner ads in
exchange for credits which are converted using a predetermined exchange rate into
ads to be displayed on other sites.
exchange goods or services directly without the use of money.
These are granted when you obtain the right to resell something.
However, the customers purchasing it from you
do not have the ability to resell it at that point.
Beta testing is the last test stage before a new (or improved)
product is commercially released. Beta tests
are usually done by people who make up the intended market for the product --
for example, you might conduct a beta test of your websites checkout process
by asking select customers to test it out, and monitoring how well it works for
Black hat tactics are unethical search engine optimization
techniques. They have been denounced by search
engines, and if you are caught using any of these black hat tactics you will be
penalized. In fact, your site can get permanently banned from organic search results.
three most common black hat techniques are:
Excessive repetition of a keyword or keyword phrase, to the point that it detracts
from the readability and usability of your web page.
Setting the font and background colors of a web page to the same value so that
the text is visible to search engine spiders for indexing, but not to humans who
might notice that the invisible text is irrelevant.
Doorway pages are set up solely to get a high organic search engine ranking for
certain keywords. Typically there is little to no content on a doorway page, and
often they are not linked to the rest of the site.
blacklist is a list of the domains or IP addresses of email senders suspected
to be spammers. Blacklists are maintained by
ISPs and spam-fighting organizations. Blacklisted email senders will find that
they have been automatically filtered right out of the email process -- their
emails wont even appear in the bulk or junk email
your name or domain is put on a blacklist, it is very difficult to get it removed,
so its important to follow these legitimate email marketer guidelines:
Use a confirmed opt-in system for collecting email addresses
an unsubscribe link in every email you send
Do not send materials to
people on your list that dont reflect your established relationship. Dont,
for example, send marketing information about your dog training business to the
people who signed up for free patterns on your knitting website
An ad or link that does not reveal its source or tell the
person who clicks on it where it might lead.
This is sometimes considered deceptive in the internet marketing world, but it
is still used.
Traffic that is generated to any given website as a result
of people clicking on blind links. This means
that people are clicking on a link (URL) that they are not sure where it will
known for a brief time as web logs, are regularly-updated online journals
intended for general public consumption. Blogs
are an excellent vehicle for promotion because of how frequently they are updated
-- regular doses of fresh content are good for attracting both search engine spiders
and human readers. One of the biggest advantages of a blog over a webpage is a
blogs capacity for creating conversations between you and your customers.
Webpage communication all goes one way, from the writer to the reader. Blog communication
goes back and forth, with readers responding to the bloggers postings, and
bloggers responding to readers comments.
1) A person who publishes content on the web using a
2) A blog service powered by Google, blogger.com
The community of blogs and everything else related to them.
The blogosphere consists of everything that has to do with blogs, such as posts,
comments, and its users. The blogosphere is given importance for its potential
for indicating public behavior and sentiment. Marketing agencies, media groups,
and even government bodies now try to tap into the blogosphere when performing
section of a blog page that contains a list of links to recommended blog sites.
The process of marking a website in your browser with the
intention of visiting it again. The term "bookmarking"
is also used when in reference to a social bookmarking site, where people post
and share their favorite websites with one another.
bounce back is the email equivalent of Return to Sender: Address Unknown.
If your email bounces back, that means it never appeared in your intended recipients
can be either a hard bounce back or a soft bounce back.
A hard bounce means the email address is permanently unavailable, and a soft bounce
means that its temporarily unavailable.
In web analytics, the percentage of visitors who leave after viewing a single
page. In web analytics, bounce rate is a popular
metric used to describe the effectiveness or ineffectiveness of a particular web
page. A high bounce rate may indicate a page that is viewed as unhelpful or unappealing.
Or it may indicate a relevance problem between the page and its traffic sources.
In email marketing, the percentage of emails in a campaign that are undeliverable.
(see also bounce back))
highly or widely recognized brand image. Branding
brings recognition and exposure to businesses. Examples: Coca Cola or Apple.
and mortar business (also
called B&M business)
brick and mortar business is one that does not have an online presence, just a
physical one. Brick and mortar businesses are
built on face-to-face customer service, and almost always have a physical building
for operations. (see
also click and mortar business)
hosting option that allows sites to use the available network capacity to handle
periods of peak usage. Branding brings recognition
and exposure to businesses. Examples: Coca Cola or Apple.
hosting geared towards the mission-critical functions demanded by business-class
customers. In addition to the standard features
(storage, bandwidth, etc.) business hosting focuses on issues such as reliability
(uptime, monitoring, backups) and support (true 24/7 help via phone, email and/or
graphical advertising unit, smaller than a banner ad.
Button ads come in a variety of sizes. Whereas banners are often placed at the
top or bottom of a page, buttons are often placed towards the middle of a page
on the left or right sides.
where participating sites display button ads in exchange for credits which are
converted using a predetermined exchange rate into ads to be displayed on other
sites. Button exchanges are similar to banner
exchanges in all ways except for the smaller size of the graphical ads. Button
exchanges generally lack the large-scale membership numbers of their banner counterparts.
trendy word or phrase that is used more to impress than explain.
A buzzword may be a newly-coined word or an old word used in a new way. Buzzwords
are part of the fashion of a living language, more about style than substance.