Creating another version of an ad to find out which one
is more effective. This is a method in marketing
research where variables in a control scenario are changed and the ensuing alternate
strategies tested, in order to improve the effectiveness of the final marketing
The section of a webpage that is visible without scrolling.
The "fold" varies depending on the resolution settings on a user's monitor.
At lower settings (640x480) the fold is relatively high on the page. At higher
settings (1280x1024) the fold extends much further down the page.
email certification process which ensures that accredited trusted senders
can email freely without fear of being blacklisted as spammers.
This certification is performed by independent accreditation programs that have
strict rules of email-sending conduct. The top two accreditation programs are:
Return Path's Certified Sender returnpath.net
The blocking of web advertisements, typically the image
in graphical web advertisements.
Showing a different advertisement - usually a
banner -- on a webpage from a predetermined selection each time the page is viewed.
advertisement service provided by Google. AdSense
is a popular way for websites to make money from ads, from part-time bloggers
to some of the largest publishers on the web. AdWords
pay Google either by the click (PPC)
or impression (CPM).
In turn, Google shares a percentage of that revenue with the AdSense publishers.
(see also contextual advertising)
The space on a webpage available for advertisements.
Measuring the response rate -- clicks, leads, sales, etc.
-- to an advertising campaign.
A network representing many websites in selling advertising,
allowing advertising buyers to reach broad audiences relatively easily through
run-of-category and run-of-network buys. Ad networks
vary in size and focus. Large ad networks may require premium brands and millions
of impressions per month. Small ad networks may accept unbranded sites with thousands
of impressions per month.
advertising program that is one of the most popular forms of ad affiliate plans
on the web. AdWords
offers pay per click (PPC), cost per thousand (CPM),
and site-targeted advertising for text, banner, and rich-media ads. This is Google's
main source of revenue.
also contextual advertising)
for Attention, Interest, Desire, and Action.
This is the traditional model of how advertising works, by first getting the consumer's
attention, then their interest, then desire, and hopefully action.
(also called associate)
affiliate is a person who markets another companys products or services.
Affiliates can drive traffic to a m